eSchedule
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Examines the major components of modern advertising and promotion. Key areas explored include the social and economic role of advertising, controls over advertising, planning of the campaign, and the role of research, media playing, advertising strategy and coordination with other elements of marketing. This course may also be offered online.
- Credit Type: Earned units for this course are applicable to an Associate Degree.
- Transferability: Course credit transfers to CSU.
- Departmental Recommendation(s): Eligibility for ENGL-C1000 (formerly ENGL-101).